In 2025, PWR teamed up with GeoGuessr to bring a fresh and engaging spin to the iconic geography-based game. From concept development to production, PWR crafted unique video content that resonated with our gaming audience, delivering high-energy challenges that blended skill, humor, and competition.
The campaign featured both long-form and short-form content, designed to maximize engagement and longevity. With millions of views in just weeks, the partnership showcased GeoGuessr in an exciting new light—solidifying its place in gaming culture through PWR’s dynamic storytelling and creator-driven approach.
For the past two years, PWR has partnered with Nacon and RIG to bring their premium gaming gear to the forefront, exclusively promoting Nacon controllers and RIG headsets through high-impact content and global brand integration.
The partnership launched with two high-production announcement pieces, setting the tone for a collaboration that blended high-quality visuals, engaging storytelling, and cutting-edge gaming technology. PWR leveraged its multi-platform approach—from long-form YouTube content to short-form viral moments and dynamic social campaigns—ensuring sustained engagement with the gaming audience.
Beyond digital content, PWR creators became the faces of Nacon and RIG in retail, with assets captured through premium photo and video shoots featured in EB Games, Walmart, and GameStop stores worldwide. This seamless blend of content, product storytelling, and global visibility has made Nacon and RIG an integral part of the PWR ecosystem, strengthening their connection with gamers everywhere.
In October 2024, PWR teamed up with McDonald's to welcome an unexpected new squad member - Grimace! Lachlan, the founder of PWR, introduced Grimace to the team in a VIP-style social video, setting the stage for a campaign that blended gaming, pop culture, and exclusive giveaways.
The campaign featured PWR creators competing against Grimace in live-streamed matches, integrating the launch of the new Grimace Shake and the exclusive Purple PWR VIP Giveaway. Fans had the chance to win a custom purple PWR PC alongside limited-edition Grimace x PWR merch.
With talent-driven amplification across major social and streaming platforms, alongside branded content on top gaming sites, the campaign delivered high-energy engagement - bringing McDonald's deeper into gaming culture with PWR.
For the past three years, PWR has partnered with the Australian Open to connect the iconic event with a new generation of fans. Through large-scale content productions, esports activations, and live experiences, PWR has helped AO bridge the gap between gaming and sports culture.
PWR’s custom YouTube content has been a core pillar of the partnership, with AO granting exclusive access to its world-class arenas and venues. This resulted in two high-energy iterations of PWR’s Hide and Seek, featuring PWR creators and special guests in an immersive AO setting, delivering millions of views and engagement from a younger audience.
Beyond content, PWR played a key role in producing and executing AO Summer Smash, one of Australia’s largest Fortnite tournaments. The event was headlined by Fortnite Icons Lachlan, Loserfruit, and Lazarbeam, drawing global attention through a highly produced, live-streamed competition that brought the gaming and tennis worlds together.
In 2024, Lachlan, Loserfruit, and Vindooly took the partnership even further as AO "Game On" ambassadors, launching the tournament’s new precinct with familiar faces that resonated with Gen Z. Through strategic content, esports production, and creator-led engagement, PWR continues to play a vital role in the Australian Open’s push into gaming culture.
