QUEENSLAND, AUSTRALIA. 8 DECEMBER 2021: PWR.supply, a lifestyle apparel brand founded by content creator and gaming personality, Lachlan Power, has officially launched its newest apparel drop, aptly named the ‘PWR to Play’ collection. Inspired by PWR’s global audience and Australian roots, the new collection is a juxtaposition between a classic Australian summer and a cool Northern Hemisphere winter to draw parallels between how people play in the virtual and in the real world.
Through this new collection, PWR.supply is inspiring people to find new ways to play, with each piece being inspired by the exploration of outdoor play. Staying true to the brand’s previous collections, the drop is comprised of high-quality basics that reference a contemporary mix of loungewear and techwear. Some of the key pieces include a full-fledged ski jacket, handmade surfboards, and a backcountry snowboard.
As the gaming landscape continues to evolve through online communities like YouTube and Twitch, and viral mass movements led by Gen Zers, more gamers are finding a way to socialise through a shared, collaborative interest. With this new collection, PWR.supply is tapping into why people enjoy gaming so much and want to show gamers that there is a world out there with other ways of playing.
“We’re really excited about this new collection because we’re trying to empower our dedicated audience to discover why they play. We know that gaming is playing, but not all playing is gaming, and we want our fans across the globe to explore new ways to play. We are not an outdoor brand, but we wanted to give our audience the ability to play in different elements. This is why each piece was designed primarily with a functional intent, while maintaining our signature PWR vibe” said Lachlan Power.
Available online now, the range accommodates for people across the globe with high-quality clothing pieces including sports and surf t-shirts, jerseys, crewnecks, shorts, masks, and an insulated ski jacket. The Brisbane-based YouTube creator, Lachlan Power is at every step of the design process, hand-picking everything from the fabric weight to the colour and cut of each custom piece.
“This collection has been made for PWR’s fanbase across the globe and it also represents my upbringing in sunny Queensland and the time I’ve spent living in the states and experiencing the slopes in the North American winter. To bring the collection to life and connect to my Aussie upbringing, we’ve collaborated with a local artist from Noosa to design original artworks for our Sunset Tee. It’s a subtle way for us to represent our roots as we’ve grown the PWR brand starting from Australia.” adds Power.
As part of this drop, PWR.supply has created two Limited Edition surfboards with PWR’s signature yellow and blue pattern, and signature bolt on the back. Made specially by hand by Little Cove Surfboards in Noosa, the two boards will be given away to two lucky winners who have made a purchase from the ‘PWR to Play’ collection. For fans across the globe where it’s winter, PWR.supply has also a designed Limited-Edition powder snowboard to be won.
The full ‘PWR to Play’ collection is now available at pwr.supply, until stocks last.
PWR.supply is a lifestyle apparel brand founded by 26-year-old content creator and gaming personality, Lachlan Power.
In early 2013, Lachlan launched his channels and became the first Australian gaming YouTube channel to reach 10 million subscribers. Today, he is a key component of the YouTube Gaming community with a loyal following of 14 million+ subscribers on YouTube alone with over 4.5 billion views.
Lachlan’s mission for PWR.supply is to create a tribe for anyone who shares his same passion for gaming and streetwear. Lachlan lives in Brisbane, Australia. He owns Team PWR, the OCE region's premier esports organisation which is based in Queensland.