PWR and Lachlan sign with Creative Artists Agency (CAA)
Aug 09, 2021, Los Angeles, California

Leading entertainment and sports agency Creative Artists Agency (CAA) has signed PWR, the Queensland, Australia based esports organization founded by veteran gaming content creator Lachlan Power. CAA will work with Lachlan and PWR to expand their repertoire by representing them in opportunities across television, motion pictures, touring, digital distribution, partnerships, endorsements, personal appearances, and publishing.

“It’s a privilege to be signed up to such a reputable agency, especially one with a huge global footprint and extensive expertise in the video games industry. It’s incredible to have this global platform and I am keen to work with CAA to expand on it across other areas of entertainment,” said Lachlan Power.

Since its launch last year, PWR is quickly establishing itself as a leading gaming organisation with a focus on helping talent grow through competitive gaming, gaming experiences and content. 

“Creatively, I’m always looking for new ways to challenge myself so this next step with CAA will allow me to connect with exciting global brands. At the same time, it provides an opportunity to grow the PWR brand’s reach through CAA as well,” Power said.

About Creative Artists Agency

Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, media finance, consumer investing, fashion, trademark licensing, and philanthropy.  Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world.  The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations. Named Most Valuable Sports Agency by Forbes for seven consecutive years, CAA represents more than 2,000 of the world’s top athletes in football, baseball, basketball, hockey, soccer, Olympics and action sports, in addition to coaches, on-air broadcasters, and sports personalities and works in the areas of broadcast rights, corporate marketing initiatives, social impact, and sports properties for sales and sponsorship opportunities.  Founded in 1975, CAA is headquartered in Los Angeles, and has offices in New York, Nashville, Memphis, Chicago, Miami, London, Munich, Geneva, Stockholm, Shanghai, and Beijing, among other locations globally.  For more information, please visit www.caa.com.

About PWR

PWR is a global lifestyle brand at the intersection of competitive gaming, streetwear, and entertainment. Founded by 25-year-old veteran gaming content creator Lachlan Power, PWR is the OCE region’s premier esports organization based in Queensland, Australia.

Media contact

Jenna Powell, CAA, jenna.powell@caa.com 

Lauren McMillan
Public Relations, Australia, and New Zealand (BCW)
lauren.mcmillan@bcw-global.com