PWR was born as an idea from YouTube Content Creator Lachlan Power in 2020. The organisation started with a mindset to make PWR an intersection of competitive gaming, streetwear and entertainment. With that goal in mind Lachlan set out to make PWR the premier Oceanic esports organization on a global scale.
This week, PWR celebrates its first 365 days through celebrations focused on recognising the true driving force of PWR, its community. For the week PWR will switch up its marquee black and yellow branding with a custom anniversary themed branding representing the premier positioning of PWR within the oceanic region. The week will also give the community the opportunity to participate in giveaways of prizes including next generation consoles, PWR 365 apparel and V-Bucks.
“We wanted to celebrate the PWR community. Without each and every supporter of PWR we just wouldn’t be where we are today. So thank you to everyone that has helped us along our journey.” - Lachlan
Since starting PWR, it has secured multiple Fortnite titles including both Trio and Solo Cash Cups, Neymar Jr tournament and the 2021 FNCS Championships the hallmark event for Oceanic Fortnite Esports hosted by the Australian Open.
With a lineup of exciting announcements for the rest of 2021, PWR is excited for what lies ahead.
PWR is a global lifestyle brand at the intersection of gaming, streetwear and entertainment. Founded by 24 year-old veteran gaming content creator Lachlan Power, PWR is based in Queensland, Australia and comprises a group of athletes, artists and creators who together represent the brand through content creation, competitive play and creative game development.