Locally born, globally inspired – PWR is a lifestyle brand where competitive gaming, streetwear and entertainment meet. Founded by one of the most globally recognised influencers in gaming and entertainment, Lachlan Power, our mission is simple:

“We are a team who inspires the power of playing around to discover greatness.”

PWR is an organisation that strives to deliver uncompromising growth and development for our players, creators and people. It is our mission to lead, inspire and give back to our communities and culture alike through world class competitive gaming, entertainment, gaming experiences and products.

PWR connects athletes, artists, and creators alike through one clear message: sometimes you gotta play harder to win bigger.